#FloatABoat has the correct mix of a cause marketing, one that won't just help build up Paper Boat's brand vision of 'Drinks and Memories', yet additionally convey back childhood to those from whom it had been snatched. Paper Boat propelled the #FloatABoat Campaign amid monsoon season with target of tying up childhood, paper boat and education with a repeating trend. The brand attempted to unite the three together for its cause marketing amidst to educate needy children,

Commenting on the launch of the innitiative, Neeraj Kakkar, Founder and CEO, Hector Beverages, said that “the monsoons were the perfect time to roll out this campaign and relive innocent moments. In a world that is getting hectic by the minute, it serves as a reminder that there are still a few simple pleasures that can re-capture the magic of childhood – like making and floating a paper boat.” He added, “This is also our little initiative to gift a bit of childhood to people who really need it.”

The company was aiming to receive a minimum of 10 lakh uploads in 2-3 months.”

To participate in the initiative one is just expected to make a paper boat, upload a picture of their paper boat on the Paper Boat site or on their social media pages like Facebook, Twitter, Instagram and hashtag the post as #FloatABoat.

For #FloatABoat, Paper Boat had collaborated with Parivaar, a West Bengal-based humanitarian service organization that works for the improvement of less fortunate childrens like orphans, girl-children and children from tribal areas.. What's more, every picture of paper boat that was shared on any social network, the brand gave Rs. 20 towards kids training. 

In the second stage of the initiative, a letter was conveyed to customers who bought the products through Amazon and Paytm. This letter educated the reader about the cause and also gave them a playful reason to make a paper boat.

REFERENCE-http://www.digitalvidya.com/blog/floataboat-campaign-by-paper-boat/