#FloatABoat has the correct mix of a cause marketing, one that won't just help build up Paper Boat's brand vision of 'Drinks and Memories', yet additionally convey back childhood to those from whom it had been snatched. Paper Boat propelled the #FloatABoat Campaign amid monsoon season with target of tying up childhood, paper boat and education with a repeating trend. The brand attempted to unite the three together for its cause marketing amidst to educate needy children, Commenting on the launch of the innitiative, Neeraj Kakkar, Founder and CEO, Hector Beverages, said that “the monsoons were the perfect time to roll out this campaign and relive innocent moments. In a world that is getting hectic by the minute, it serves as a reminder that there are still a few simple pleasures that can re-capture the magic of childhood – like making and floating a paper boat.” He added, “This is also our little initiative to gift a bit of childhood to people who really need